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Our customer strategy

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At Middlesbrough Council, we understand that delivering outstanding customer service is vitally important.

In light of this, we are excited to announce a series of changes aimed at enhancing the way we provide services to you.

We have developed a brand-new Customer Strategy that outlines our commitment to you by using advancements in technology and improving our service delivery processes.

These changes have been designed to ensure that you get an exceptional level of customer service from us.

Our goal is to create a seamless and efficient experience for all, making sure that every interaction you have with us is positive and rewarding.

We are dedicated to continuously improve and adapt our services to meet your needs, and we look forward to your feedback as we implement these improvements.

Thank you for being a valued part of our journey toward excellence in our customer service.

Our key objectives

Our key objectives

Creating a Culture of Exceptional Customer Service

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At the heart of our new customer strategy is to achieve outstanding customer service. Here’s how we intend to make meaningful changes:

  1. Process enhancements: We'll centralise and streamline our customer service operations and business processes to improve our level of service to you. 

  2. Automate, Eliminate and Rationalise: Say goodbye to repetitive data entry! Where appropriate you’ll enter your information once, and we’ll smartly reuse it across our systems, saving you time and hassle.

  3. Shape Demand: We'll use data to identify valuable insights and trends to develop policies and improve our service delivery to better meet your needs.

  4. Digital by Design: Our online services will be available 24/7, fully accessible, optimised for use on any device and simple to use. We want to ensure you can access our services anytime, anywhere.
     
  5. Economies of scale: We'll combine similar tasks to work smarter, ensuring resources are used efficiently.

  6. Data and Intelligence: We'll use performance and intelligence data to maximise our service delivery, this will inform our policies which will allow us to respond to emerging issues effectively.

  7. Optimise our resources:  Our skilled and dedicated staff will be deployed in a way that will provide appropriate solutions that revolve around your, our valued customer.

  8. Service Capacity and Demand: We'll equip our staff with the tools and training needed to meet and exceed your expectations. 

Our promise to you

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With our new Customer Strategy we'll:

  • Achieve excellence in customer service.

  • Put you, our customer at the heart of everything we do.

  • Develop a unified approach across all our Council services.

  • Support you through our digital channels.

  • Ensure our services are accessible to all.

  • Aim to get it right first time, every time
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  • Use data and information intelligently.

Once our Customer Strategy is in place you will be able to

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  • Contact us with ease and confidence.

  • Find clear, accessible information effortlessly on our website.

  • Have your enquiry resolved quickly, often at the first point of contact.

  • Use mobile and online technology to find information quickly and carry out your request on the go and where help is needed know that this will be provided.

  • Get face to face or telephone support where needed.

  • Easily escalate issues easily should something go wrong.

  • Expect departments to work together to share relevant information which will result in a better level of service to you.

  • Act on requests from you first time.

  • Leave you with a feeling of satisfaction about the service you have received.

  • Complete transactions and service requests effortlessly, with speed and simplicity.

  • Be treated with professionalism, fairness and respect and every interaction with us.

  • Get timely communication from us to keep you informed.

What we expect from you

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  • Please be polite and respectful to all our staff.

  • Be patient whilst we transform our customer services and business processes.

  • Provide us with appropriate feedback.

  • Let us know when we get it wrong.

  • Provide information promptly when requested so we can serve you better.

  • Use our online and digital services where possible.

  • Be open, honest and transparent about your needs so we can provide the best possible support and outcomes to you.

  • Help us to help you.
Our customers